Insights & Strategy
We start by gathering insights to truly understanding your brand, followed by the creation of an in-depth, multi-phased strategic plan.
Here are key components we’ll step through to uncover what consumers think and how to strategically and effectively move forward:
Consumer Insights
- Concept, Product, Sensory, Packaging & Shopper Research
- Qualitative and Quantitative Studies
- Syndicated Research
Business Strategy & Analysis
- Venture Capital/Private Equity Advising
- M&A Due Diligence
- Data Analytics
Growth Strategy & Planning
- Strategic & Business Plan Development
- Growth/Business Models
- Channel Strategy & Distribution Expansion
Branding & Innovation
- Innovation Strategy/Platforms
- Brand Positioning/Identity
- Agile Innovation
- Brand Design
Case Study: Granola
Objective: Client sought to understand the decisions driving consumer choice in their category.
Strategy: Consumer research including qualitative, quantitative and syndicated sources.
Results: Learning that narrowed business focus to match consumer needs with strategic business plan to achieve goals.
