Retail & E-commerce
Connecting with your brand’s consumer begins with each product’s story. We know what retailers need to sell your product online and drive them to the retail shelf. We’ll help you meet retailer requirements, adhere to best practices and increase sales in-store and in e-commerce.
Let us help your brand tell its most robust product stories:
Product Content Reviews
- Digital Content Audits
- Competitive Site Comparisons
E-commerce Best Practices
- Content Enhancements
- Retailer Site Requirements
Digital Shopper Experience
- Site Search Results Improvements
- Categorization and Filters
Case Study: Beverage
Objective: Client in a crowded category had opportunity with a major e-commerce and brick-and-mortar retailer where best-in-class content was expected.
Strategy: Conduct product content audit on direct-to-consumer and retail sites and compare to top competitive products.
Results: Client content scored well vs. competition on direct-to-consumer and lower on retail site uncovering path to rich content development and execution that drove increased appearances in site search results and 2x lift in sales conversion.