Insights & Strategy


We start by gathering insights to truly understanding your brand, followed by the creation of an in-depth, multi-phased strategic plan.


Here are key components we’ll step through to uncover what consumers think and how to strategically and effectively move forward:


Consumer Insights

  • Concept, Product, Sensory, Packaging & Shopper Research
  • Qualitative and Quantitative Studies
  • Syndicated Research

Business Strategy & Analysis

  • Venture Capital/Private Equity Advising
  • M&A Due Diligence
  • Data Analytics

Growth Strategy & Planning

  • Strategic & Business Plan Development
  • Growth/Business Models
  • Channel Strategy & Distribution Expansion

Branding & Innovation

  • Innovation Strategy/Platforms
  • Brand Positioning/Identity
  • Agile Innovation
  • Brand Design


Case Study: Granola

Objective: Client sought to understand the decisions driving consumer choice in their category.

Strategy: Consumer research including qualitative, quantitative and syndicated sources. 

Results: Learning that narrowed business focus to match consumer needs with strategic business plan to achieve goals.


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