Marketing & Digital Activation
We will guide you through strategy and tactics, building out plans that enable you to deliver the right message to each of your target audiences. Our work together may include:
Channel Strategy
- Direct-to-Consumer
- Retailers & Wholesalers
Digital Media & Campaign Management
- Search and Display Ads
- Email Campaigns
- Social Media
Marketing Communications
- Communications Review
- Consumer Journey and Flow Mapping
- Message Development
- Marketing Calendar
- Consumer Promotions
Print Programs
- Print Ads
- Catalogs
- Direct mail
Case Study: Snacks
Objective: Client wanted to supplement successful direct-to-consumer integrated marketing campaign with business-to-business strategy and tactics.
Strategy: Assessed full range of marketing opportunities from retail and wholesale partners, valued and prioritized opportunities and built plan to leverage marketing vehicles for maximium brand impact.
Results: Client built relationships, collaborated on quarterly planning, provided marketing assets and increased exposure in channel partner marketing vehicles for increase in dollars and units sold.
